Senior Content Editor
Increased website traffic by 33% in the first 12 months by pioneering web marketing and social networking strategies, e-commerce innovations, intranet and enterprise collaboration platforms. Significantly increased revenue streams by training and directing entire staff in strategy implementation.
Created compelling content that engages prospects while meeting and exceeding SEO standards via strategic deployment of trending, keyword and buzz techniques and removing indexing barriers. Developed niche websites to support expansion of online presence. Conceptualized, designed and delivered stand-alone, hyper-focused websites to attract audiences with high revenue potential. Effectively directed and mentored diverse editorial staff including freelance writers and interns. Developed workflow schedule, ensured deadlines and goals were met. Planned and achieved editorial goals while proactively managing budget. Achieved 47.3% average annual increase in affiliate sales.