Interactive Specialist, Social Media Strategist
Support the efforts of small to mid-size companies and digital marketing agencies to incorporate social media into overall business strategy. Engineer organizational brand, message and voice; foster online customer and community engagement.
- Won major new client for digital agency by designing comprehensive social media and interactive marketing strategy for Delaware’s largest 40,000-member credit union.
- Directed interactive strategy, design, content and digital uploading of 60 webpage-per- section vertical websites syndicated to websites of 15 major East Coast newspapers.
- Developed for Agency CEO two multimedia presentations delivered at IBM’s LotusSphere 2012 conference for messaging and collaboration business partners:
- “Transforming into a Social Business Partner”
- “The Way of the Social Dragon: Ten Key Strategies for Building a Thriving Social Community in Your Organization