Director of Social Media
Developed comprehensive multi-million dollar B2C social media strategies including company brand, voice and message. Created and operated customer engagement programs across multiple social networks simultaneously. Coordinated web, print and radio marketing initiatives. Created and scheduled social media content including blogs and marketing copy.
- Doubled Facebook monthly active users in 60 days
- Increased by 21% Facebook post feedback/interaction
- Evaluated and implemented cost-effective software solutions, social monitoring and analytics
- Drove lead generation through social media, web content and strategically-targeted community outreach as well as local, regional, national partnerships.