Digital Media Director
Directed strategy creation and execution for this full-service marketing agency that blends traditional, digital and social media to create customized solutions for clients in diverse sectors including healthcare, financial services, manufacturing, education and politics. Collaborated with President, CEO, VP Operations and Board of Directors on overall corporate marketing strategy; lead internal growth initiative, designing corporate expansion strategy and new business development initiatives.
Directed all aspects of social media strategy and management for multiple client accounts simultaneously; monitored and assessed analytics; generated reports and briefs. Also managed social media and visual content development, paid and organic social media management. Managed digital content strategy including implementation and execution for multiple brands. Evaluated, selected and implemented suite of marketing tools including social media, CMS and content development and marketing automation tools.