McGurgan Dave

Dave McGurgan

Name:McGurgan Dave
Date of birth:
Address:Wilmington, DE
Phone:(302) 367-4023
Email:dmcgurgan@gmail.com
Website:
I excel at aligning social media solutions and digital content strategies with business plans and company goals; delivering measurable results that help drive the bottom line.

Employment

2014-2015

1. Digital Media Director

Epic Marketing Consultants Corp

Directed strategy creation and execution for this full-service marketing agency that blends traditional, digital and social media to create customized solutions for clients in diverse sectors including healthcare, financial services, manufacturing, education and politics. Collaborated with President, CEO, VP Operations and Board of Directors on overall corporate marketing strategy; lead internal growth initiative, designing corporate expansion strategy and new business development initiatives.

Directed all aspects of social media strategy and management for multiple client accounts simultaneously; monitored and assessed analytics; generated reports and briefs. Also managed social media and visual content development, paid and organic social media management. Managed digital content strategy including implementation and execution for multiple brands. Evaluated, selected and implemented suite of marketing tools including social media, CMS and content development and marketing automation tools.

2013-2014

2. Social Media Manager

Produce Marketing Association

Build organizational visibility, drive business growth and productivity by leading the development, implementation and execution of all aspects of social media strategy for this leading trade association representing 2,800 companies with 10,000 members from the global produce/floral supply chain.

1998-2001

3. Senior Content Editor

CDNOW, Cosmic Music Network

Pioneered one of first e-commerce sites, implementing affiliate marketing and social networking. Catapulted sales by developing compelling editorial features and syndicated content portals and by licensing content to 100,000+ affiliates. Managed licensing of third-party content from 200+ online and traditional print publications and freelance writers.

2001-2002

4. Marketing Manager

Jade Tree Records
Developed and implemented marketing strategies to promote recording artists and releases. Developed Web content and press materials including new release announcements, press releases and biographies. Drove sales by strategically tapping, building and expanding online communities and by developing targeted content for message boards, chat rooms, advertising promotions, surveys, contests and reward programs.
2003-2010

5. Senior Content Editor

Calkins Media

Increased website traffic by 33% in the first 12 months by pioneering web marketing and social networking strategies, e-commerce innovations, intranet and enterprise collaboration platforms. Significantly increased revenue streams by training and directing entire staff in strategy implementation.

2010-2010

6. Social Media/Branding Consultant

essentia creative

Designed agency’s social media branding strategy, launched execution, established benchmarks in best practices, and led implementation team.

2011-2011

7. Director of Social Media

Horizon Services

Developed comprehensive multi-million dollar B2C social media strategies including company brand, voice and message. Created and operated customer engagement programs across multiple social networks simultaneously. Coordinated web, print and radio marketing initiatives. Created and scheduled social media content including blogs and marketing copy. 

2011-2012

8. Interactive Specialist, Social Media Strategist

DM Media Marketing

Support the efforts of small to mid-size companies and digital marketing agencies to incorporate social media into overall business strategy. Engineer organizational brand, message and voice; foster online customer and community engagement.

2012-2013

9. E-Learning Manager / Web Content Editor

Produce Marketing Association

Manage all aspects of website, online learning center and branded social network content creation, production and delivery for this leading trade association representing 2,800 companies with 10,000 members from the global produce and floral supply chain.