Dave McGurgan writing samples
Updated July 2008.

Marketing/Promotional/Affiliate-driven content:

Joy Division DVD, CD & Vinyl Giveaway - Conceived and implemented contest to promote phillyBurbs.com must-have music content, build traffic and affiliate sales and generate new user registration.

Must-Have Movie Guide (phillyBurbs.com) - Conceived, created and maintain this evergreen movie guide to build traffic and affiliate sales in the entertainment sections. Oversee and edit submissions from staff, write content and promote it within site. Also see Must-Have Music Guide.

9 to Fried - Print and Web campaign to raise awareness of phillyBurbs' irreverent goof-off-while-you're-at-work blog, 9 to Fried. Worked with editorial and marketing teams to create Web site banners, print ads and billboards.

Freelance:

Super Lawyers magazine: Freelance writer since 2006. Write advertorial profiles of attorneys. Interview and research clients. Interact with production manager and editor to ensure content consistency.
Sample profile: Hinkle Elkouri Law Firm L.C.C., Kansas

"Get Carried Away With Bags and Totes" (Promotional Marketing Magazine) - Freelance assignment for Promotional Marketing Magazine. Interviewed sales representatives and researched promotional bag industry.

"Managing Cancer Registries, Battling Cancer" (For The Record Magazine) - Freelance assignment for health information management professionals trade publication. Conducted in-depth research on state and national cancer registries as well as interviews with cancer doctors and tumor registrars.

Blogs:

The Big Blogger - In early 2008, I created this video blog that supported phillyBurbs' advertiser-driven and editorial content multimedia offerings.

Popped Culture (phillyBurbs.com) - This is my pop culture/gossip blog for phillyBurbs. With over 2,000 entries of relentless and sometimes inane celebrity coverage, Popped Culture continues to be one of phillyBurbs' longest running and most popular blogs.

davemcgurgan.com - My personal blog with opinions on music, film and culture as well as selected photos.