Profile

McGurgan Dave

Dave McGurgan

Name:Dave McGurgan
Address:Wilmington, DE
Phone:(302) 367-4023
Email:dmcgurgan@gmail.com
I excel at aligning social media solutions and digital content strategies with business plans and company goals; delivering measurable results that help drive the bottom line.

Employment

2014 - present

Digital Media Director

Epic Marketing Consultants Corp

Direct strategy creation and execution for full-service marketing agency that blends traditional, digital and social media to create customized solutions for clients in diverse sectors including health care, financial services, manufacturing, education and politics.

2013 - 2014

Social Media Manager

Produce Marketing Association

Build organizational visibility, drive business growth and productivity by leading the development, implementation and execution of all aspects of social media strategy for this leading trade association representing 2,800 companies with 10,000 members from the global produce/floral supply chain.

2012 - 2013

E-Learning Manager / Web Content Editor

Produce Marketing Association

Manage all aspects of website, online learning center and branded social network content creation, production and delivery for this leading trade association representing 2,800 companies with 10,000 members from the global produce and floral supply chain.

2011 - 2012

Interactive Specialist, Social Media Strategist

DM Media Marketing

Support the efforts of small to mid-size companies and digital marketing agencies to incorporate social media into overall business strategy. Engineer organizational brand, message and voice; foster online customer and community engagement.

2011 - 2011

Director of Social Media

Horizon Services

Developed comprehensive multi-million dollar B2C social media strategies including company brand, voice and message. Created and operated customer engagement programs across multiple social networks simultaneously. Coordinated web, print and radio marketing initiatives. Created and scheduled social media content including blogs and marketing copy. 

2010 - 2010

Social Media/Branding Consultant

essentia creative

Designed agency’s social media branding strategy, launched execution, established benchmarks in best practices, and led implementation team.

2003 - 2010

Senior Content Editor

Calkins Media

Increased website traffic by 33% in the first 12 months by pioneering web marketing and social networking strategies, e-commerce innovations, intranet and enterprise collaboration platforms. Significantly increased revenue streams by training and directing entire staff in strategy implementation.

2001 - 2002

Marketing Manager

Jade Tree Records
Developed and implemented marketing strategies to promote recording artists and releases. Developed Web content and press materials including new release announcements, press releases and biographies. Drove sales by strategically tapping, building and expanding online communities and by developing targeted content for message boards, chat rooms, advertising promotions, surveys, contests and reward programs.
1998 - 2001

Senior Content Editor

CDNOW, Cosmic Music Network

Pioneered one of first e-commerce sites, implementing affiliate marketing and social networking. Catapulted sales by developing compelling editorial features and syndicated content portals and by licensing content to 100,000+ affiliates. Managed licensing of third-party content from 200+ online and traditional print publications and freelance writers.

Shannon Stevens

Principal, Creative Director, essentia creative

Dave, has provided my company with a foray of social media recommendations and expertise. His knowledge of the space is only preceded by his passion for the medium.

Ashley Boucher

Public Relations Manager, Produce Marketing Association

Dave had a clear, and ambitious, vision for PMA’s social media channels. Met with much resistance at first, Dave managed to convey the importance and potential of his goal to not only senior management, but the entire company and its stakeholders. His ability to rally a group of people is unparalleled.

Crystal Mayfield

Director of Education, Produce Marketing Association

Dave’s knowledge of social media is AMAZING. I would highly recommend Dave for a position with any company wishing to truly connect with their consumers. This guy gets it!

Justin Marks

Justin Marks, Content Strategist

As a manager, Dave is supportive and gives the kind of direction that enables everyone to do their best work. As a strategist and writer, he is top notch.

Let's keep in touch